About SportsViz

SportsViz Ltd is a company with a radically new approach that grew out of ground-breaking research at Swansea University as part of the Welsh Governments Collaborative Industrial Research Programme. Initially funded to undertake research over a three year period into the application of advanced computer visualization techniques for the analysis of video data in sports analysis, the project worked in collaboration with a number of leading sports analysts across the UK. Key partners were the Welsh Rugby Union, Terry Griffiths (former World Champion and leading coach) Matchroom Snooker and the Quintic Consultancy (leaders in professional golf analysis) .

From this research and under the guidance of our commercial partners, the project produced a number of exciting and innovative new technologies to help transform the process of turning analysis data into useful and interactive information from which coaches and players can better understand their performance and gain that ever elusive competitive advantage.

SportsViz specialises in bespoke solutions, working in partnership with our clients to understand their needs and then produce solutions that are quite simply ahead of their competitors. Our skill in achieving this is down to the talent and experience we have in the core team backed-up with access to world leading research and resources at both Swansea University for computer visualization and Cardiff University for computer vision.

Additional Slides Image Credits: A-STEM Swansea University

Meet the Team

Dr Iwan Griffiths

Associate Professor and Chair of Innovation and Engagement Group in A-STEM (Applied Sport, Technology, Exercise and Medicine) Research Centre, School of Engineering at Swansea University. Director at SportsViz Ltd.

Iwan has a wide experience of physical science, biomechanics and the application of research methods to three dimensional object tracking, performance analysis and the physics of human movement. He has worked closely with the computer scientists at Swansea and Cardiff on innovative solutions for sports analysis (data visualization, computer vision, data mining) and has worked up commercial links with many sports governing bodies and other partners.

He has advised on the creation of many SportsViz apps and software tools involving for example, ball spin visualization, performance analysis and coaching apps.

Tel: 07788 280 626

Mr Adrian Morris BSc (Hon), Dip-M, MCIM
Director and Commercial Manager

Director and commercial manager of SportsViz. Adrian is an experienced programme and project manager, having worked as the commercial manager for the Centre of Excellence in Computing and Software Technologies at Swansea University and the Pan-Wales Research Institute of Visual Computing funded by the Welsh Government.

He has a wealth of practical commercial experience, having owned and run several successful businesses and has strong sporting credentials, having been a Wales and Great Britain team member for Olympic rifle shooting and an international level coach.

Tel: 07946 177 378

Mr Matthew Parry BSc (Hon), MPhil
Software Engineer

Software Engineer at SportsViz Ltd. Matthew graduated with a BSc in Computer Science with First Class Honours from Swansea University in 2010. He then stayed on at the University for the next 3 years as a Research Assistant on the Sports Video Visualization Project. During this time he was involved in a number of high quality Research publications including a full-length paper as lead author in the 2011 IEEE Vis conference; the highest impact conference for advances in visualization.

At the conclusion of the Sports Video Visualization project, Matthew joined the resultant spinout company SportsViz Ltd. as a Software Engineer and has achieved an MPhil in Computer Science.

Mr Neil Sutton BSc (Hon)
Graphic Designer / Web Developer

Bringing almost 25 years experience of working within the graphic design and website design/development industries across to SportsViz, Neil has worked on numerous design and website related projects for local and national organisations.

Before joining the SportsViz team, Neil was an approved service supplier to Swansea University handling design requirements for the Research Institute of Visual Computing, VIBE (data management), and Homeland Security/Resilience projects.

Neil approaches every project with a pragmatic outlook, a keen eye for detail and continually monitors the industries for emerging trends and technologies, working closely with our clients at every stage to ensure the highest quality end product.

Tel: 07932 642 924

Professor Mark Jones
Data Scientist

Mark is a data scientist with areas of expertise in ray tracing, global illumination, data visualization, volume visualization, medical imaging and computer graphics.

His areas of expertise include Ray Tracing; Global Illumination; Data Visualization; Data Science; Medical Imaging; Volume Visualization; Computer Graphics.

Professor Dave Marshall
Professor of Computer Vision

Prof. David Marshall has been working in the field of computer vision since 1986. David obtained a B.Sc. degree in mathematics from University College, Cardiff in 1986 and then undertook a Ph.D. in three dimensional inspection of manufactured objects at Cardiff University, working in collaboration with the Sowerby Research Centre, British Aerospace.

In 1989 he joined Cardiff University as lecturer and is now Professor of Computer Vision in the School of Computer Science and Informatics.