The core mission of SportsViz is the bespoke development of highly innovative solutions for clients with which we have built long-term partnerships in pushing forward what is possible in sports performance analysis.

Currently AI and machine learning technologies seem to be changing everything around us, but understanding how this can be applied in practice and the most effective deployment of such technologies still requires considerable expertise.

SportsViz has access to researchers at the cutting edge of these exciting technologies and we are currently active in researching just how sports analysis will evolve through the deployment of such powerful tools.

Current trends in the use of AI for sports analysis include:

AI Performance Analysis Crunching vast volumes of match/training data, detecting patterns humans would miss.
⦿Measure workload/fatigue
⦿Performance comparison across matches/seasons


AI Computer Vision & Video AnalysisAnalyse game footage like a super powered analyst that doesn't rest.
⦿Auto coding/tagging events
⦿Tactical analysis, team shape, pattern analysis


AI Tactical & Strategy OptimizationSimulating scenarios, recommending smarter decisions based on evidence.
⦿Opponent analysis
⦿In-game decision support
⦿Set-piece optimization


AI Injury Prediction & PreventionFlagging injury risk before tragedy happens.
⦿Monitoring biomechanics and training loads
⦿Detecting abnormal movement patterns
⦿Personalized recovery and rest schedules


AI Scouting & Talent IdentificationFind hidden gems faster and more cheaply.
⦿Analysing thousands of players across leagues
⦿Predicting future performance, not just current stats
⦿Reducing bias in scouting decisions


AI Fan Engagement & MediaMakes sport more immersive for fans.
⦿Real-time stats and insights during broadcasts
⦿Automated highlights
⦿Personalized content and predictions


AI Officiating & Fair PlayHelps referees be more consistent (and less controversial).
⦿Line calls and ball tracking
⦿Detecting fouls or infractions
⦿Reducing human bias and error


What’s Coming Next for AI in sport? ⦿ Fully AI-assisted coaching benches
⦿ Real-time strategy adjustments during play
⦿ Digital twins of athletes for training simulations

Coming from an academic research background we are always keen to explore what next is possible and how the collection of raw data can be transformed into useable information from which new insight and actions can be derived. We are always open to discussion and excited by new ideas, so if you have a project in mind or even just an idea, no matter how mad it may seem, feel free to open a discussion with us.